Privacy Policy

Leads 2 Profit AI

Last Updated: 27 November 2025

Leads 2 Profit AI ("we", "us", "our") provides AI voice calling services, AI-powered customer communication tools, lead generation services, and reputation management systems to businesses across South Africa and internationally.

We are committed to protecting your privacy and ensuring responsible handling of personal information in accordance with POPIA (South Africa), GDPR (EU), and global data protection standards.

By using our website, services, AI demos, lead generation tools, or submitting personal information, you agree to the practices outlined in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We collect information when you interact with our products, websites, or services, including:

  • Full name
  • Business name
  • Email address
  • Phone number
  • Industry & business details
  • Review/reputation details
  • Lead criteria (budget, location, service needs, etc.)
  • Payment information (handled securely by third-party processors)

1.2 Information Submitted by Consumers (Lead Generation)

For clients using our lead generation services, we collect and process consumer details such as:

  • Name
  • Contact number
  • Email
  • Location
  • Answers to qualifying questions
  • Intent to be contacted

This information is submitted directly by consumers responding to our ads.

1.3 AI Voice Demo Data

When someone uses our AI Voice Caller Demo, we may collect:

  • Audio recordings (voice interactions)
  • Call logs & transcripts
  • Device & browser data
  • Location (IP-based region detection)

This helps us improve call quality and route calls through the fastest provider (e.g., ElevenLabs, Cartesia).

1.4 Automatically Collected Information

We may automatically collect:

  • IP address
  • Geolocation (approximate)
  • Browser type
  • Device type
  • Cookies and tracking data

Used only to enhance user experience and ad performance.

2. How We Use Your Information

We use collected data to:

2.1 Deliver Services

  • Set up your AI voice agent
  • Deliver leads in real time
  • Provide live call transfers
  • Run reputation management workflows
  • Create paid ads & funnels
  • Offer customer support tools
  • Sync data to your CRM or Google Sheet

2.2 Improve Our Tools

  • Train and enhance conversational AI models
  • Personalize your AI caller
  • Debug call flows
  • Improve lead quality

2.3 Communication

  • Send service updates
  • Deliver monthly reports
  • Notify you of leads, reviews, or support requests
  • Contact you regarding billing or support

2.4 Paid Ads & Lead Generation

Consumer data captured through our ads is used solely to:

  • Qualify leads
  • Pass them to paying clients
  • Improve ad targeting

Consumer data is never resold to third parties outside the service they opted into.

3. Legal Basis for Processing

We process data under:

  • Consent — when users submit information voluntarily
  • Contractual necessity — delivering the services you paid for
  • Legitimate interest — improving systems, fraud prevention
  • Compliance — where laws require retention or verification

4. Data Sharing

We may share data with:

4.1 Service Providers

For operational purposes:

  • ElevenLabs (Voice Engine)
  • Cartesia (Voice AI)
  • Vapi (AI calling infrastructure)
  • Google (Analytics, Ads, Sheets)
  • Meta (Facebook/Instagram Ads)
  • TikTok
  • Stripe / Paystack / Yoco (Payments)

All providers follow strong security and privacy practices.

4.2 Clients Receiving Leads

For lead generation, consumers explicitly consent to having their information shared with a relevant business.

We never sell, resell, or redistribute data outside your service request.

5. Data Retention

  • Lead data: stored for up to 12 months
  • AI voice demo recordings: stored for 60–180 days
  • Client data: retained while account is active
  • Billing records: stored as required by law

You may request deletion at any time.

6. Your Rights

Depending on your region, you may:

  • Request access to your data
  • Request correction
  • Request deletion
  • Request restriction of processing
  • Withdraw consent
  • Lodge complaints with regulatory bodies

We respond within 7 business days.

7. Security Measures

We use:

  • End-to-end encryption
  • Secure cloud infrastructure
  • Role-based access controls
  • Encrypted data storage
  • Firewall + DDoS protection
  • Strict employee access limits

No system is 100% secure, but we follow international best practices.

8. Cookies & Tracking

We use cookies for:

  • Website functionality
  • Analytics
  • Ad tracking & retargeting
  • Security

You may disable cookies, though some features may stop working.

9. AI Voice Demo Recording Consent

By using our AI Voice Caller Demo, you consent to:

  • Your voice being recorded
  • Transcription of the conversation
  • Use of recordings to improve service quality
  • Diagnostic call analysis
  • AI training for conversational accuracy

Recordings are not used for marketing or public distribution.

10. Third-Party Links

Our site may link to external services. We are not responsible for the privacy practices of these providers.

11. No Refund Policy

Due to the nature of real-time digital delivery, all purchases are considered final.

11.1 Lead Generation Services

No refunds, chargebacks, or reversals are possible once leads are delivered.

11.2 AI Voice Agent Setup & Subscription

Setup fees and monthly payments are non-refundable.

11.3 Paid Ad Management

Ad spend is paid directly to platforms — cannot be refunded by us.

12. Delivery of Leads (Compliance Notice)

Leads are provided through a strict qualification process:

  1. Consumer sees one of our ads
  2. They answer qualifying questions
  3. Only if they meet criteria, they are asked for contact details
  4. They willingly submit information
  5. Lead is delivered to the client in real time

All leads are opt-in and explicitly consent to being contacted.

You are responsible for follow-up and conversion.

13. Business Responsibilities

By purchasing from Leads 2 Profit AI, you agree:

  • You are responsible for contacting and converting leads
  • Lead quality is based on consumer answers
  • Non-converted leads do not qualify for refunds
  • You must comply with POPIA/GDPR when contacting leads
  • We are not liable for your sales performance or conversion rate

14. Limitation of Liability

We are not liable for:

  • Loss of revenue
  • Missed leads
  • Sales performance
  • Platform downtime (third-party)
  • Incorrect information submitted by consumers
  • Damages caused by your use of leads or AI tools

Our maximum liability is limited to the amount you paid for the service within the last 30 days.

15. White-Label & Reseller Policy

If you resell our services:

  • You are responsible for your customer relationships
  • You must provide your own terms & support
  • We do not manage your clients directly
  • You must comply with data protection laws

16. Changes to This Policy

We may update this Privacy Policy at any time. Changes take effect immediately once posted on our website.

17. Contact Us

If you have questions about this Privacy Policy, contact:

📧 hello@leads2profitai.com

🌐 leads2profitai.com

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